The global pandemic has showcased how nature can easily bounce back given the chance. It has also brought the sustainable green recovery to the fore with many nations using this period to announce an array of pledges to tackle climate change.
With Christmas just around the corner, many have been considering how they can reduce their impact in a period where getting that all-important gift means the world in such a tough year for families around the globe.
One industry that is aiming to thrive over the festive period is the fashion industry. They are hoping that the promising news of COVID-19 vaccines and the gradually easing lockdown restrictions will bring business closer to normal.
However enticing their marketing strategies may seem, the fashion industry is responsible for devastating environmental and ethical consequences, particularly with the advent of fast fashion.
As consumer ethics becomes more prevalent in purchasing choice, an increasing share of the industry is consequently shifting towards more sustainable options. This rise has led to a surge in sales of second hand and vintage clothing stores over the past decade.
At ecoLogicc we believe capitalising on this unique period amidst the global pandemic, the green recovery and the rise of sustainable consumer ethics is fundamental to tackling climate change going forward.
To help us all along this journey we have collaborated with Kayla, better known as sustainablesistaa to equip us with the perfect sustainable fashion choices this Christmas.
Sustinablesistaa – Eco-conscious lifestyle influencer
Alike most consumers, I didn’t really give much thought to the where my wardrobe came from. Honestly, all that mattered to me was the aesthetic and the price-point.
However, after going vegan in January of this year and recognising the cognitive dissonance I had lived so peacefully under, I decided it was time to align my actions with my values. Having learnt so much more about sustainability and ethical consumerism I realised that you do vote with your money and I didn’t want to vote for fast-fashion anymore. From the gross exploitation of the garment workers to the devastating ecological impact; fast-fashion is an irresponsible business model that I decided I could no longer support.
From the gross exploitation of the garment workers to the devastating ecological impact; fast-fashion is an irresponsible business model that I decided I could longer support.
At first, it was a daunting prospect to stop shopping at the brands I had loved for so many years, especially since all I knew about vintage clothing was that it was apparently ‘expensive’ and not the most ‘fashionable’. These stereotypes were quickly proven wrong when I began my intensive research into second-hand stores. My focus was on finding businesses that sold vintage clothing that was both on trend and affordable.
In this year of making more eco-friendly consumer choices when it comes to my wardrobe, I have built up a portfolio of brands that are my absolute go-to, not just for shopping for myself but for friends and family as well!
Sustainable Fashion brands
Gullygarms is a fashion-forward vintage online clothing store that sells a vast range of staple pieces, from the classic 90’s sports-brand jumpers to the higher-end shirt, all at a decent and reasonable price.
The core of Thrifted’s e-commerce vintage clothing site is a circular approach to fashion where unique and stylish clothing isn’t just worn once but lasts. They sell a range of quality and individual pieces that complement any style.
Rokit has been on the vintage scene for decades, starting up as a market stool in Camden Market in 1986, to now having 4 stores in London and an online presence. They sell such a diverse range of styles; there is definitely something for everyone.
To what started out as a small home business, Bragvintage now has huge online presence with an even bigger variety of both branded and unbranded clothing, accessories, shoes etc.
Of course, your clothes do not last forever and sometimes you want to refresh your wardrobe. The most sustainable method to therefore get rid of your clothes and keep shopping is to sell your old clothes or even trade. This is where online applications such as Depop, Vinted and Vestiare come in handy and have built a reputation worldwide.
Below are some must-follow sustainable and eco-friendly Depop accounts to renew your wardrobe or for Christmas shopping.
Sustainable Depop stores
Old But Gold Vintage
This unique Depop store has a vast range of statement pieces, from retro sports brand sweatshirts to vintage leather jackets and they also sell reworked pieces which is an important practice in sustainability.
An up-and-coming Depop seller from Brighton, Restock run a sustainable and eco-friendly store by only picking the best second-hand items all delivered with eco-friendly packaging. In tune with the seasons, expect more winter pieces dropping soon!
Youth Club Store
Out of Dalston, Youth Club Store is a Depop icon with over 6500 sold items! Known for their designer garms and sportswear, there will always be competition to get these exclusive items.
With over a thousand items sold, Anna sells handpicked vintage and Y2K garments. She also uses compostable bags to minimise the impact of her business even further!